Business Administration - Integrated Marketing Communications Major

Step into the fast-moving world of marketing and communications with the Marketing Major. You’ll develop both the creative and technical skills needed to produce and manage marketing content across today’s digital platforms.

In this program, you’ll learn how to:

• use digital and social media tools effectively,
• analyze data to guide decision-making,
• create and implement marketing strategies,
• coordinate and manage projects,
• build strong client relationships, and
• develop compelling and consistent brand messages.

By graduation, you’ll be ready to take an integrated approach to marketing—planning, implementing, monitoring, and evaluating brand and promotional activities that drive results.

Time Commitment‍

This is a two-year (four-term) diploma program. A standard course load is five courses per Fall or Winter term, though full-time status can be maintained with a minimum of three courses per Fall or Winter term. For students enrolled in the condensed Spring 2026 (May to June) or Summer 2026 (July to August) terms, it is recommended that you do not exceed two courses per term.

Taking fewer courses will extend your completion time.

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