Business Administration - Integrated Marketing Communications Major

Step into the fast-moving world of marketing and communications with the Marketing Major. You’ll develop both the creative and technical skills needed to produce and manage marketing content across today’s digital platforms.

In this program, you’ll learn how to:

• use digital and social media tools effectively,
• analyze data to guide decision-making,
• create and implement marketing strategies,
• coordinate and manage projects,
• build strong client relationships, and
• develop compelling and consistent brand messages.

By graduation, you’ll be ready to take an integrated approach to marketing—planning, implementing, monitoring, and evaluating brand and promotional activities that drive results.

Time Commitment‍

This is a two-year (four-term) diploma program. A standard course load is five courses per term, though you can maintain full-time status with at least three. Taking fewer than five courses per term will extend your completion time.